Legal
Privacy Policy
This Privacy Policy explains how Better Golf Group, LLC ("Better Golf," "we," "us," or "our") collects, uses, and shares information when you use the Better Golf Coach App and related services (the "App"). The Better Golf Coach App helps you improve your game by logging your rounds and shots, analyzing your performance with AI, and recommending targeted practice drills. We've written this policy to be as clear as we can about what that involves. By using the App, you agree to the practices described here.
Information We Collect
Information you provide
We collect information you directly provide when creating an account, logging rounds and shots, setting goals, or communicating with our AI coach. This includes your name, email address, golf performance data, and any optional profile details you choose to share.
Information collected automatically
When you use the App, we automatically collect certain technical information such as device type, operating system, app version, usage patterns, and diagnostic data to help us improve the App's performance and reliability.
Payment information
If you make a purchase or subscribe, payments are handled by Apple through the App Store. We do not collect or store your full payment card details. We may receive limited transaction information from Apple, such as confirmation of a purchase and your subscription status.
A note on data minimization. We aim to collect only what we need to run the App and help you improve. You can use much of the App without providing optional details.
How We Use Your Information
We use the information described above to:
- •Provide, maintain, and improve the App and its features
- •Power AI coaching, analysis, and drill recommendations
- •Personalize your experience and track your improvement over time
- •Send you service-related communications and, with your consent, marketing emails
- •Comply with legal obligations and enforce our agreements
AI Features and How They Work
A core part of the Better Golf Coach App is AI-powered coaching and analysis. To provide these features, the data you log and the messages you send to the AI coach are processed using artificial intelligence services, including a third-party AI provider, Google Generative AI, that processes this information on our behalf to generate responses, analysis, and recommendations.
This third-party provider acts as our service provider: they process your information only to deliver the AI features to you and are not permitted to use it to train their own models for their own purposes or for any unrelated use, except as described in their own terms. We do not sell this information.
Your control. AI coaching is a core feature of the App. Where required, we will ask for your consent to process your data with these AI services, and you can choose not to use the AI features.
How We Share Information
We do not sell your personal information. We share information only in the following circumstances:
- •With service providers who assist us in operating the App (subject to confidentiality obligations)
- •When required by law or to protect rights and safety
- •In connection with a merger, acquisition, or sale of assets
- •With your consent for any other purpose
Any third party with whom we share user data is required to provide the same or equal protection of that data as set out in this policy.
Data Retention
We keep your information for as long as your account is active or as needed to provide the App. We also keep information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. When you delete your account, we delete or de-identify your personal information within a reasonable period, except where we are required or permitted to retain it.
Your Choices and Rights
Access, correction, and deletion
You can review and update much of your information directly in the App. You may also request access to, correction of, or deletion of your personal information by contacting us using the details in Section 12.
Deleting your account
You can delete your account at any time from within the App at Settings > Account > Delete Account. Deleting your account removes your personal information and logged data as described in Section 05. If you need help, contact us and we will process your request.
Marketing emails
If you receive marketing emails from us, you can opt out at any time using the unsubscribe link in any email. We may still send you non-marketing messages about your account or the service.
California Privacy Rights
If you are a California resident, the California Consumer Privacy Act (as amended by the CPRA) gives you certain rights regarding your personal information. We have described the categories of information we collect, the purposes for which we use it, and the parties we share it with throughout this policy.
Subject to certain exceptions, you have the right to:
- •Know what personal information we collect, use, disclose, and sell
- •Delete personal information we have collected from you
- •Opt out of the sale of your personal information (we do not sell personal information)
- •Non-discrimination for exercising your rights
To exercise these rights, contact us using the details in Section 12. We will verify your request before responding, and you may use an authorized agent where permitted by law.
Users in the European Economic Area and United Kingdom
If you are located in the EEA or the UK, the General Data Protection Regulation (GDPR) and UK GDPR apply to our processing of your personal data. We process your data on the following legal bases: to perform our contract with you (to provide the App), with your consent (for example, certain AI features and marketing), for our legitimate interests (such as improving and securing the App), and to comply with legal obligations.
You have the right to access, correct, delete, restrict, or object to the processing of your personal data, and the right to data portability. Where processing is based on consent, you may withdraw it at any time. You also have the right to lodge a complaint with your local data protection authority.
When we transfer personal data outside the EEA or UK, we rely on appropriate safeguards, such as Standard Contractual Clauses, where required.
Children's Privacy
The Better Golf Coach App is not directed to children under 13, and we do not knowingly collect personal information from them. If you believe a child has provided us with personal information, please contact us and we will take steps to delete it.
Security
We use reasonable administrative, technical, and physical safeguards designed to protect your information. No method of transmission or storage is completely secure, however, and we cannot guarantee absolute security.
Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date above and, where appropriate, provide additional notice. Your continued use of the App after an update means you accept the revised policy.
Contact Us
If you have questions about this Privacy Policy or want to exercise your privacy rights, contact us:
Better Golf Group, LLC
26895 Aliso Creek Road, Suite B64
Aliso Viejo, CA 92656
support@bettergolfacademy.com